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Close-up of PHOS premium fabric featuring the brand logo, highlighting the textile quality and refined details.

 About the Brand

The brand was created from a desire to bring a fresh, free, and refreshing style into the world of fashion. A style that speaks to the new generation, a generation that moves forward, changes, and evolves constantly, while still seeking quality, comfort, and a precise feeling.

The brand places a strong emphasis on carefully selected high-quality fabrics, everyday comfort, and pieces that feel good on the body, without compromising on a refined look and a luxurious feel.

We connect the new world with the old, luxury with simplicity, and high fashion with everyday wearability. Our inspiration comes from cultural worlds that feel alive, free, and timeless, from Greek aesthetics, Mediterranean joy, light, the sea, and the feeling of life in motion.

The brand was made to create pieces with quiet presence, noticeable quality, and a style that feels natural, for the new generation, but not only.

The brand was founded by Eran Malka, Yakir Drei, and Karin Mirilashvili, out of a shared love for quality fashion and pieces that feel precise in every detail.

PHOS founder wearing a white T-shirt from the collection, showcasing the brand’s embroidered logo detail.
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